Ideation and creation of visual communications that evoke, engage and delight.
I have 20+ years of experience in design, advertising and development, with a particular focus on public affairs advertising communication.
I have a broad range of skills and experience from creative strategy, copywriting and traditional design & branding, to web design & development, multimedia, film, photography and motion.
I lead an amazingly creative team at spark*advocacy, developing notable advocacy communications campaigns for some of Canada’s most interesting public affairs clients and NGOs in sectors including energy, sustainability, technology, health sciences, infrastructure, natural resources and finance.
As National President of Graphic Designers of Canada (GDC) (2012-2016), I helped promote Canadian design and designers, as well as represent Canada internationally collaborating with other associations around the world on issues such as national design policy and professional certification. I also chaired GDC's Website Committee (2013-2020), where I designed, developed and maintained GDC's core web infrastructure.