Harris/Decima: Market Brochure

Harris/Decima is one of Canada's most respected public opinion and market research firms. One of their practice offerings is research insight and services related to brand loyalty and customer engagement.

Adrian Jean Creative was commissioned to develop a printed marketing piece that explained Harris/Decima's service offering in this sector. The challenge was to take somewhat technical content and break it out into easily understood components while enhancing it with visual treatment. The requirements from the client demanded a product that looked modern, impactful and was on-brand (A brand co-developed by Adrian Jean Creative). The result was a multipage saddle stitched brochure, with detailed diagrams, on-brand photography and a concise layout with clear typography. Illustrations where done in-house and the photography was sourced stock.

The client was very pleased with the result and the product was mailed out to prospective clients and customers, and handed out at various trade events.